Our story

Why Veera Studio exists

There is no shortage of Pakistani clothing for sale online. There is a shortage of Pakistani clothing that arrives finished, fits properly, and turns up when it was promised.

Most of what is exported is unstitched — three metres of beautiful fabric and a problem. If you live in Manchester, Toronto or Houston, that means finding a tailor who understands a Pakistani cut, waiting weeks, and hoping. For a wedding six days away, it is not a real option.

Veera Studio was built the other way around. Everything we sell is stitched, finished and pressed before it ships, in standard sizes with a published measurement chart.

How we work

We are a studio, not a marketplace. We do not buy in finished garments from wholesale markets and resell them under our own label. Designs are developed in-house, fabric is sourced for each collection, and the cutting, embroidery and finishing happen in our own workroom in Lahore.

That keeps our collections small. It also means when something is wrong with a garment, we know exactly who made it and can fix it.

What we make

Luxury pret

Everyday and daytime wear in lawn, cambric and cotton silk — pieces for work, for lunches, for Eid morning. Comfortable fabrics, restrained embroidery, cut to be worn more than once a year.

Formal wear

Chiffon, organza, tissue and velvet with hand and machine embroidery, for dinners, dholkis, nikkahs and receptions.

Custom bridal and couture

For brides and immediate family, we design from scratch. The process runs over video call wherever you are — palette, silhouette, embellishment and fittings — and takes six to ten weeks depending on the embroidery.

Who we make it for

Most of our customers are Pakistani and South Asian women in the United Kingdom, the United States, Canada and the Gulf. They are buying for occasions that matter and cannot be rescheduled, which is why we are blunt about lead times and why we would rather talk you into the right size than take the order and process a return.

Come and see us

Our studio is in Lahore and we take appointments for bridal and couture consultations in person as well as over video. Get in touch through the contact page.

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